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Citation flow is a metric used in search engine optimization (SEO) to assess the influence and authority of a webpage based on the quantity and quality of its backlinks. Developed by Majestic, a renowned SEO tool provider, citation flow aims to measure the popularity and potential impact of a webpage in search engine rankings. The fundamental concept behind citation flow is that the more citations or references a webpage receives from other reputable websites, the more influential and authoritative it is considered to be. It assumes that webpages with a larger number of citations from trustworthy sources are likely to have higher visibility and importance in their respective fields. Citation flow provides a numerical score representing the quantity of links pointing to a webpage. This score can range from 0 to 100, with higher scores indicating a greater number of citations and potentially higher influence. It's important to note that citation flow primarily focuses on the quantity of backlinks rather than their quality or relevance. While it is a valuable metric for assessing the overall link profile of a webpage, it should be used in conjunction with other metrics, such as trust flow, topical relevance, and anchor text optimization, to obtain a more comprehensive understanding of a webpage's authority.

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